Made from super absorbent material that soaks up to 7X its weight in water and mud Features 50% more Advanced Microfiber Technology strands per inch than the competition Dries 5X faster than ordinary door mats Plush and velvety soft, you can feel the difference Super Gripper Backing so it stays in place Machine washable Dog Gone Smart’s Dirty Dog Doormat’s Advanced Microfiber Technology Traps up to 7x it’s weight in Water and Mud Keeping the Mess off the Floor!